We're not into "efficiency optimization" of processes – we come into play when more is at stake: The core of your organization and business model. Future-oriented growth models and evolving organizations demand for more than "business as usual, just a little bit better". They ask for clarity, dedication and commitment, not efficiency.
We're not creating any advertising campaigns, we're not defining media
plans and are not developing social media strategies. We're operating "at the heart of the brand and organization" – its identity, its core values, why
they exist and what they stand for—
today & tomorrow.
We re-think the foundation of your business in a new way and together with you shape & create
the future of your brand/your organization. We promote clarity, orientation & commitment.
Our intention is to enable lasting value creation and real impact– together. Simply stated: Making a real
difference. Interested?
KORE is based on the English "core" and stands
figuratively for the "core", the inside and the most essential of a brand or organization. With this, we
want to express that we, as your partner, focus on what really makes the decisive difference: An authentic,
lived purpose to which everything else is oriented. A winning business model with a clear value proposition and
the few core competencies that really move the needle. This is how you achieve ultimately success. Because
positive change is our ultimate deliverable.
We strengthen organizations, teams, and brands from within — through clarity, identity, and focus. Together, we shape what the company stands for - and what makes it unique.
Purpose, Vision & Mission
Strategy & Business Model
Value Proposition & Core Competencies
Brand & Ingredient Brand
Culture, Values & Organization
At our core: Your clarity - positive change – better
outcomes.
Customized advisory services - according to your needs:
Projectfocused consulting — generating value-added effectively.
Impulse presentations, expert panels & webinars.
Advisory Board & Board of Directors –
permanent or topic driven.
Soundingboard & Mentorship –
phase specific or longterm,
theme specific
or holistically accompanying.
On site at your premises, externally or virtually. In English or German.
We always start with the question: WHY? Evaluating the PURPOSE of a brand or organization in its relevant context. The answer is the foundation of our consultancy approach on which everything is being developed on.
The answer reveals what a brand or an organization is really standing for. What drives it from the core. What defines its trustability and authenticity towards employees, partners, customers and other stakeholders. And what therefore defines its relevance and attractiveness.
The answer to the "WHY" question creates clarity and orientation.
For all involved.
For the right strategies.
For consequent decisions.
For responsible action.
For innovative, authentic products, services and business models.
For a unique positioning.
For brand appeal.
For identification with what the brand, the organization are standing for.
For impact at scale.
And therefore, for a better, sustainable future.
Together we're leveraging a holistic, integrated process to get to the WHY and WHAT FOR of your brand and/or organization. WHAT are we standing FOR and WHY do others benefit from that?
The resulting derived unique identity, the clear positioning, your values & the
relevant benefits for others are the foundation, the core for a sustainable future, organizational resilience
and lasting business success.
And enable real, guiding substance in form of a holistic purpose
perspective of the brand and organization. Clarity and orientation are leading to effect and real
contribution; are providing the guidelines for the WHAT and HOW. And are serving as a compass to you for your
brand and organizational evolution.
To enable a better, purpose based future.
Purpose-based brand & organizational evolution – creating CLARITY & providing ORIENTATION
We're together (re-)defining & sharpening the "WHY & WHAT FOR" (the
purpose-based identity) of your brand/your organization.
We translate the "WHY & WHAT FOR"
into clear values and principles as well as benefits for others.
We break those down into effective
recommendations for the activation and the sustainable implementation into the brand identity as well as the
company culture.
Together we evaluate your existing or develop new business models & strategies
according to the purpose and based on an effective value proposition and relevant critical core competencies
(needed to implement and execute the strategies).
This way we answer and define the "WHAT" and "HOW – and thus ensure an
integrated, holistic & sustainable pathway into a better future.
Strategy-Development & -Sharpening – with clear focus on your purpose, your value proposition and the few core competencies which really make the difference.
Together we're evaluating your current strategies or define new ones to ensure solid
alignment with your purpose and based on your value proposition as well as core competencies This way
we're putting your focus on your greatest strengths and are uncovering new potential.
Together
we're answering the critical questions for your success:
Is your enterprise/brand oriented around and driven by a compelling purpose and value proposition, which is leading to lasting success and sustainability?
What is the one thing that you do better than anyone else?
Do you have the needed core competencies and organization to deliver on your purpose and thus to win in the marketplace?
What is a winning organization?
How do you perform regarding your core competencies?
And regarding your organization?
Contribution
What will you deliver (e.g. derived from the UN
Sustainable Development Goals)
Benefit
What value will you create – for yourself & others
Purpose Statement
Why your brand / organization exists
Mission
What is your path serving your purpose
Values
What you stand for
Core-Competencies
What you do better than others
Value Proposition
how you create value for your customers
Principles
how you act & how you behave as brand / organization
Product/Services
What benefits are you offering
Organization
How you organize
Activation
how you engage & bring it to life
Monitoring
how you track and menage achievements
Working with KORE has opened new horizons for us. With unique expertise and a deep
understanding of what drives our organization and brand, KORE enabled us to unleash our potential with a
clear and inspiring purpose. And thus, to gain the clarity and orientation we were looking for.
For
us, KORE is much more than a consultancy. Christian brings tremendous, relevant experience in business and
brand leadership to the table - combined with a powerful and proven competence in how purpose can be
designed and activated in meaningful ways. His precise, time-sensitive approach with our team and
stakeholders led to highest levels of engagement and great project outcomes. And last but not least: He´s
simply fun to work with.
As our advisor he is providing insightful strategies that have helped to significantly enhance our market positioning. Christian has a keen eye for detail, a deep understanding of analyzing market trends, and a knack for innovative thinking. His collaborative approach and dedication to excellence make him a true asset to any organization. Thanks for your advisory and fun collaboration, Christian!
As a leading global expert in Ingredient Branding, he brings a rare depth of knowledge and
hands-on experience in building and evolving successful Ingredient Brand business models. His ability to
translate complex brand dynamics into clear strategic direction has been invaluable.
As CEO, I’ve
personally appreciated him as a trusted sounding board and sparring partner over the last 4 years —always
thoughtful, challenging when needed, solution minded, and consistently
focused on impact. He’s also been a tremendous value add for our team, helping us align around a shared
vision, prioritize and sharpen the capabilities that matter most.
I can wholeheartedly recommend him
to any company serious about unlocking the full potential of an Ingredient Brand and the people involved.
I worked with Christian intensively over many years and he clearly has the gift of clarity
of thought, wisdom, integrity, intellect and a great sense of humor, which positively influence and make
more productive lives of those he leads.
He is able to instill a belief in the team that we
collectively have the power to inspire, unite, and ultimately drive change. He does a phenomenal job
combining purpose, brand and needed organizational capabilities to provide clear orientation and to deliver
future-oriented outcomes. I have no hesitation in recommending him as an excellent partner in purpose and as
an inspiring expert on the complex topic of “ingredient branding”.
I got to know Christian as an exceptional, purpose-driven Global leader and mentor in all contexts including a challenging culture “turn around” scenario. He's brilliant at developing and refining organizational models and building diverse, engaged and inclusive teams. He consistently connects, energizes, influences and guides others through his inspiring, empathetic leadership style – exemplified by wonderful listening skills combined with clear and effective communication.
Drawing on a wide range of real-life experiences, Christian provides a compelling
purpose-driven strategic framework upon which brands can be evolved sustainably, organizations can be built,
and people can be inspired by the work they do. His ability to effectively combine purpose and brand makes
him an exceptional partner.
With his support we've developed an entirely fresh and different
perspective and needed answers to important questions we hadn't even asked before. With the definition
of our purpose and value proposition as well as our core competencies and the resulting business model
we've reached clarity on our future direction. Today we leverage this solid foundation for all our
decisions and are thus ready to shape the future in a sustainable way. And not to be missed: Christian is
simply fun to work with – we've no hesitation recommending him as partner in purpose.
Drawing on a wide range of real-life experiences, Christian provides a compelling purpose-driven strategic
framework upon
which ingredient brands can be evolved sustainably, organizations can be built, and people can be inspired
by the work they do. His ability to effectively combine purpose and brand makes him an exceptional
partner.
With his support we've developed an entirely fresh and different perspective and needed
answers to important
questions we hadn't even asked before. With the definition of our purpose and value proposition as well as
our core competencies and the resulting business model we've reached clarity on our future ingredient brand
direction. Today we leverage this solid foundation for all our decisions and are thus ready to shape the
future in a sustainable way. And not to be missed: Christian is simply fun to work with – we can really
recommend him as great partner.
Our portfolio and the exemplary approach presented give you an initial orientation as to how a
cooperation could look like. We always address your specific situation - depending on what's important to
you. And what you need for it. Simply get in touch with us - we look forward to an initial exchange.
